Michelle Nessman

Recent Posts

The Rise of Digital in Senior Living Sales and Marketing Strategy Amidst COVID-19

When Covid-19 hit, senior living providers were forced to pivot to digital sales and marketing. Some were able to make this shift swiftly, having...

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What Does Lead Generation Look Like in 2021?

For many, 2020 required a significant shift in marketing strategy. Marketing budgets were quickly revised to increase digital presence in a world...

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Quality vs. Quantity Lead Generation Strategies: Most Important Website Metrics to Monitor

Legacy marketing professionals have focused for decades on the law of volume. The more attention you attract, the more sales you get. While in...

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20 Content Marketing Trends to End 2020 Strong

2020 is nearly over, but that doesn’t mean you can’t follow these latest trends in content marketing. Here’s how to reset your sights on a strong...

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How Employee Advocacy Can Amplify the Reach of Your Social Content

Organic reach on social media has become harder to accomplish. With social networks adopting a pay-to-play approach, it’s highly unlikely that the...

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2020 Blogging Trends Every Marketer Needs to Know

It’s 2020. The coronavirus has changed everything. So is blogging still relevant?

Here’s another way to ask that question: Do you still want to...

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Getting Creative with Marketing and Sales Strategy During a Pandemic

Regardless the industry, we’ve all been affected in some way by COVID-19.

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Red Flags to Watch for When Working with a Marketing Agency

You’ve been working a marketing agency for a while now, and something doesn’t quite feel right.

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7 Digital Marketing Mistakes to Avoid in 2020

The new year is fast approaching, and digital marketing keeps rapidly evolving. From influencer marketing and video marketing to marketing...

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Marketing the Family-Owned Senior Living Organization

Nearly 45 percent of senior living communities are independently owned. For many family- owned and -operated companies, a passion to help others...

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